Masters of Pasta

Barilla Masters of Pasta is the new campaign starring Roger Federer and chef Davide Oldani. They are both “Masters”, in sport and cooking, just like Barilla has been a Master in pasta making for over 140 years. Roger perfectly represents Barilla’s three-S revolution: simplicity, sincerity and spontaneity, and embodies the true essence of sportsmanship: he is one who, regardless of numerous victories and successes, never ceases to get engaged or to improve himself. We have convinced Roger with our pasta and invited him to cook for us.

Roger Federer and Davide Oldani: Masters of Pasta
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Roger embodies the true essence of sportsmanship, never ceasing to get engaged and to improve himself besides victories and successes. Davide Oldani, from his side, is the owner of a one Michelin star restaurant and the inventor of “Pop Food”, a cooking based on simplicity and lowly ingredients.

Great Simplicity
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Roger Federer has proven to be a champion, not only on the tennis court, but also in the kitchen. In the new Barilla spot, indeed, he gets involved by preparing a spaghetti, tomato and mint dish under the watchful eye of Davide Oldani that, in the end, seems quite pleased.

The great simplicity powered by Davide Oldani

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