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Rules & Regulations

Enter the contest on our official Instagram page: @BarillaCanada

Barilla Canada ® Love With Barilla Valentine’s Day Giveaway Official Rules. 



  1. Eligibility: Barilla Canada® “Love With Barilla Valentine’s Day Giveaway” Sweepstakes (the “Sweepstakes”) is open only to legal residents of Canada (excluding Quebec), who are at least legal age of alcohol consumption in their province or territory of residence at the time of entry. ID verification to confirm age will be required of all winners. Employees of Barilla Canada, Inc. (“Barilla”), its parent and affiliate companies, as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Sweepstakes is subject to all applicable federal, provincial, and local laws and regulations and is void where prohibited. This promotion rewards a total of six entrants who will be randomly chosen from the pool of eligible entries. There will be one grand prize and five Valentine Tasting Menu packs. Barilla reserves the right to grant prizing to the next eligible party who meets all entrant and eligibility requirements if the chosen winners cannot be contacted. Qualifiers to win include: follow both @BarillaCanada and @RuffinoCanada on Instagram and comment their favourite pasta and wine pairing in the comments of the post. All entrants if selected as winners MUST provide identification to verify age to be eligible to win. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Barilla Canada, Inc., 140 Allstate Parkway, Unit 200, Markham, ON, Canada, L3R 5Y8

3. Timing: The Sweepstakes begins on Tuesday, February 2, 2021 at 12:00 a.m. Eastern Time ("ET") and ends on Tuesday, February 9 at 11:59 p.m. ET (the "Promotion Period"). The Promotion is active for an eight (8) day period, as outlined in the chart below:

Sponsor’s computer is the official time-keeping device for the Sweepstakes.

4. How to Enter: Follow both @BarillaCanada and @RuffinoCanada on Instagram and comment their favourite pasta and wine pairing in the comments of the contest post. If selected as winner, entrant MUST provide identification to verify age to be eligible to obtain prize. All winners—for the five pasta prize packs as well as the grand prize winner—will be randomly chosen from the pools of comments on the post of entrants favourite pasta and wine pairing. To obtain bonus entries, entrant may tag up to five friends in up to five separate comments in order to obtain up to five bonus entries to increase their chances of winning.

If a potential entrant has any questions or concerns prior to submitting their entry, they may outline them in an email to [email protected]. The entry must fulfill all Sweepstakes requirements mentioned above to be eligible. Entrant can receive one (1) entry to win. Entries that are incomplete or do not adhere to the rules or specifications may be disqualified at the sole discretion of Sponsor, sponsor affiliates, agencies, and/or partners.

Limit: You may enter one (1) time per the Promotion Period to win, Multiple entries are not permitted. Use of any automated system to participate is prohibited and will result in disqualification. In the event of a dispute as to any registration, the authorized account holder of the email account used to register will be deemed to be the entrant. The “authorized account holder” is the natural person assigned to the email account. All entries and materials associated with your entry must be in accordance with the applicable terms, rules, policies, and guidelines of Instagram.

5. Drawings: All decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes. Six winners will be selected at random based on their comment of their favourite pasta and wine pairing in the contest post. Potential entrants must be following @BarillaCanada and @RuffinoCanada on Instagram to be eligible. Entrants may gain up to five bonus entries by tagging five friends in separate comments on the contest post. All potential winners will be notified via direct message from Barilla Canada. If a potential winner of any prize cannot be contacted or fails to respond within 1 day (24 hours) of the initial direct message informing them that they have won and asking for verification of age, the potential winner forfeits his/her prize. Receiving a prize is contingent upon compliance with all these Official Rules. In the event that a potential winner is disqualified for any reason, or if participant is not deemed eligible due the parameters outlined here, the next eligible entrant who meets all the requirements will be selected. If entrants do not meet all eligibility requirements, prizes may remain un-awarded. Prizes will begin to be fulfilled immediately following the conclusion of the Sweepstakes. All six prize packs will be shipped between Wednesday, February 10 - Thursday, February 11, for slated delivery between Saturday, February 13 - Sunday February 14.


Promotion Period

Start Date (at 12:01 a.m. ET)

End Date (at 11:59 p.m. ET)

Giveaway Fulfillment Approximate Dates

8 Day Period

February 2, 2021

February 9, 2021

Ongoing from February 10 - 14, with all prizing to be shipped

6. Prizes:

  • FIVE (5) medium-sized pasta kits—each kit will include: 3 boxes of pasta, most of the ingredients to make 3 Barilla recipes, a $50 Visa gift card to purchase the remaining ingredients, 1 accompanying recipe card. Total prize pack is a $100 value.


  • ONE (1) grand prize that includes 18 boxes of pasta, all the ingredients to make 3 Barilla recipes, a $500 Visa gift card, 1 accompanying recipe card. Total prize pack is a $600 value.

All prize packs will be shipped direct via UPS.

For Prize: Prizes are non-transferable, and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Odds of winning a prize depend on the number of eligible entries received during the applicable Promotion Period. Limit: one (1) prize per person. Sponsor accepts no responsibility for any variation in the prize value.

7. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

8. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccuracies, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, if it is possible. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

9. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of legal action, and (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of Ontario without giving effect to any choice of law or conflict of law rules (whether in Ontario or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the province of Ontario.

10. Entrant's Personal Information: Information collected from entrants is subject to Sponsor’s Privacy Policy: and Instagram’s Data Policy[0]=Instagram%20Help&bc[1]=Privacy%20and%20Safety%20Center

11. Winners List: To obtain a copy of Winners names or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to: Barilla (Canada), 140 Allstate Parkway, Unit 200, Markham, ON, Canada, L3R 5Y8. Requests must be received no later than [February 28, 2021, at 11:59 p.m., ET].

12. Social Media: The Sweepstakes hosted by Sponsor is in no way sponsored, endorsed, administered by, or associated with Facebook or Instagram.

13. By submitting an entry, you, the participant, have affirmatively reviewed, accepted, and agreed to all of these Official Rules.

© 2021 Barilla ®. All rights reserved.

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