Why Roger Federer?
How did you convince him to work with you?
How long will the agreement last?
How much is the agreement worth?
What role will Federer play for pasta and sauces?
Will Barilla be just another “logo” on Federer’s clothing on the tennis court?
What about the current campaigns? Will Federer replace Favino?
Couldn’t you pick an Italian athlete to be associated with Barilla?
Why is Barilla engaging with sports champions?
Why did you choose to make a commercial with Federer and Oldani?
Will Masters of Pasta be the new Barilla catchphrase? Why did you choose this?
More answers from Barilla
Here are some of the topics we get asked about the most.