London Barcode 2022

Intensely Italian | BARCODE 2022

The joy that only authentic italian pasta and sauce can bring!

Barcode Festival took place on Thursday 7th July with exciting music acts, awesome street food, a variety of bars to suit all tastes, extraordinary activations and amazing entertainment. Barcode is a trade fair that represents an opportunity for UK and international companies to activate their brands, make their products known or launch a new range in front of major commercial customers.


Barilla participated with a dedicated stand presenting its pasta and sauce range, bringing the Italian quality and traditions abroad, with the aim of strengthening the relationship with current commercial partners, getting in touch with new retailers and entering new channels.


During the event Barilla offers more than 1.000 pasta cups with pesto and basilico sauce.

More than 30 buyers visited Barilla stand

So Barcode fair was an opportunity to tell them what Barilla means: its history, its values and its capability of bringing joy though high Italian quality pasta and sauce worldwide, increasing its awareness and its penetration in UK market. 


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Barcode is the only festival in the industry where you can showcase your product, make connections and reward your colleagues.

This inclusive summer event attracts more than 5,000 colleagues and 300 FMCG businesses to party with a backdrop of headline acts, exciting brand activations and free food and drink provided by the industry’s best-known brands and exciting trailblazers. There is also a variety of sponsorship packages available that provide the perfect platform to expose brands to Barcode festival goers, including hundreds of key customers from the trade.


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