Mikaela Shiffrin’s historic 87th World Cup skiing victory

Greatness Starts with a Great Recipe with Mikaela Shiffrin

Barilla surprises Mikaela Shiffrin and her fans with the launch of a limited edition pack auctioned and sold for charity to celebrate Mikaela Shiffrin’s historic 87th World Cup skiing victory.

The record-breaking achievement from Gold medallist skier, Mikaela Shiffrin as she won her 87th World Cup victory saw her receive the honour of being the “greatest skier of all time”. A record held for 34 years previously by Sweden’s Ingemar Stenmark with 86 wins, the passing on of the accolade is a historic moment. 

The victory marks the end of a chase that has been ongoing for the better part of a decade since Mikaela broke onto the scene in 2011. Barilla has been with Shiffrin since the beginning, her longest partnership to date, and shared each one of her victories. 12 YEARS OF TOGETHERNESS, where Shiffrin and Barilla have always shared strong values, namely, nutrition, quality, family and a passion for excellence. 

Mikaela Shiffrin’s historic 87th World Cup skiing victory - Barilla
As greatness starts with a great recipe, BluRhapsody by Barilla has designed A NEW SPECIAL LIMITED EDITION PACK uniquely for Shiffrin, featuring pasta in the shapes of an “8” and a “7” to celebrate her enormous achievement and the longstanding relationship and emotional bond that the brand has had throughout the years with Mikaela. 

Barilla has produced 87 LIMITED EDITION PACKS of which 86 will be signed by Mikaela and auctioned and sold via the Charity Stars platform. Proceeds from the sales will be going towards the support of Food for Soul - a non-profit organization founded by chef Massimo Bottura to promote social awareness on the topics of food wastage and hunger.