How did you convince him to work with you?
How long will the agreement last?
Why Roger Federer?
How much is the agreement worth?
What role will Federer play for pasta and sauces?
Will Barilla be just another “logo” on Federer’s clothing on the tennis court?
Couldn’t you pick an Italian athlete to be associated with Barilla?
What about the current campaigns? Will Federer replace Favino?
Why is Barilla engaging with sports champions?
Why did you choose to make a commercial with Federer and Oldani?
Will Masters of Pasta be the new Barilla catchphrase? Why did you choose this?
Frequently Asked Questions
Here are some of the topics we get asked about the most.