Couldn’t you pick an Italian athlete to be associated with Barilla?

Roger Federer is a world famous athlete (including Italy) and one of the greatest sports personalities ever, loved by everyone at all latitudes.
We’ve often partnered - and still partner – with Italian athletes and clubs as ambassadors (Alberto Tomba, Alex Zanardi, A.S. Roma, the Italian Olympic Team in Rio 2016, etc.). We are collaborating with BebeVio, with the Italian national basketball teams, etc.