Why did you choose to make a commercial with Federer and Oldani
Why did you choose to make a commercial with Federer and Oldani?
They are both talents in their respective fields, sharing many traits: talent, discipline, commitment and most of all the passion for excellence of simple things. Federer loves Italian pasta, an important part of his diet since he was a kid. Oldani has always promoted what he has defined “Cucina Pop” (“Pop Cuisine”), i.e. a simple daily cuisine that becomes extraordinary if prepared with technique and knowledge. An impromptu meeting that promises plenty of surprises.