Why Roger Federer?

Roger is a number one by definition, like Barilla (the world’s n. 1 pasta brand). He is number one in sports, and he embodies important values like reliability, constant commitment, respect and passion.
Roger is a Master, a person who understands the importance of simplicity, sincerity, commitment and passion as the only way to continue improving, to continue being an example year after year, a guide and reference model. Not only as a champion, but also as a person.
These values are dear to us and we believe this is a perfect partnership to convey this message at a global level. A clear and simple message that has a huge impact.
His values and charisma are a great support to take Barilla further in its mission to help people eat better and find the recipe for good living.