We have worked to create our Barilla Classics boxes made from responsibly managed forests and with many new features
PLASTIC WINDOW, NO MORE
We decided to get rid of the plastic window we had on our boxes to move towards a more sustainable solution and reduce the number of materials used for our packaging. This allowed us to avoid placing unnecessary plastic on the market, amounting to around 126.000 kg of plastic per year*. Although the window on our boxes wasn't limiting the recyclability of our packs—as modern recycling systems can differentiate—we opted for a more sustainable one: as we will always look at how we can become even more sustainable at Barilla.
*Window removal from Barilla classics in all countries except: USA, Canada, Russia, estimate calculated on boxes sold in 2020.
CARDBOARD FROM RESPONSIBLY MANAGED FORESTS
We use cardboard from responsibly managed forests according to the most widespread international schemes*, which guarantee sustainable forest management, based on environmental protection, respect for cultural rights and traditions and promotion of the economic sustainability of forestry activities.
Moreover, we use the best possible quality paper to pack our pasta for you: our Blue Box is made with virgin fibers. Because it is in direct contact with our pasta, virgin fiber allows us to ensure the utmost quality and safety for consumers. The resulting boxes are fully recyclable in the paper industry, as part of a circular economy.
This is a step in Barilla’s approach towards reducing our impact on the environment.
*except for a part of cardboard commercialized in Russia.
Our logo has been redesigned with the intent to achieve a harmonious, rational and solid typographic composition.
The oval shape is reworked to reassure a symmetrical gestalt and the timeless and solid typeface refined to amplify and stand out on boxes.
Finally, the founding date is the clearest statement of our Brand’s heritage and expertise.
We are proud to present our new visual identity as part of the ongoing evolution of our company's brand: the harmonious lines and colors convey our historical roots as well as a fresh taste of modernity.
Additionally, a more intense premium red has been chosen for the logo to express Barilla’s love for pasta and is the perfect complement to the new Barilla blue.