Question 1

Are there preservatives in Barilla pasta sauces?

Accepted Answer

Barilla sauces do not contain any artificial preservatives. Please refer to the individual product page or product label for the most up to date ingredient information.

Question 2

Does Barilla use genetically-modified ingredients?

Accepted Answer

Barilla, in collaboration with the most qualified experts of the scientific community, has always been committed to an ongoing process of improving the quality and safety of the raw materials it uses.
Hence, the Company’s keen interest in the latest advances and breakthroughs in the area of the biotechnology as applied to the agricultural and food industries, without, of course, neglecting the ethical issues involved.
When it comes to using genetically modified organisms (GMO’s) in the agricultural and food industry however, people are still concerned about the possible risks involved with this type of application, and are wondering just what sort of real opportunities do actually exist.
Barilla has therefore decided to play it safe and refrain from the use of genetically modified ingredients, guaranteeing not to use GMO ingredients for all its products. This choice, which stems from our manufacturing strategy, is unrelated to any ideological commitments.
In order to achieve these A1:H26 Barilla adopts for all its products the European Regulations which, in regard to communication parameters, obligations and transparency, are the most strict and effective that exist today. In order to carry out this commitment, Barilla applies rigorous procedures regarding the selection, purchase and management of the hundreds of raw materials used and the related production chains.

Question 3

How do you judge good quality pasta?

Accepted Answer

The quality of pasta is very dependent upon the kind of wheat used and the manufacturing process. Barilla uses a blend of the finest quality durum wheat to produce the semolina that makes our pasta. Barilla's innovative milling process and methods assure the high quality and excellent cooking properties of our pasta.

You can judge good quality pasta just by looking at it. Good pasta will have a unique yellow color. Properly grown, stored, milled, and dried, pasta will have very few defects such as black specks, white spots, or cracks. During cooking, the pasta will release only a small amount of starch, will not clump together or form surface stickiness, and it should have good texture and elasticity upon chewing. Visually the pasta should be an amber yellow color, uniform in size and shape, and without grayish or reddish shades. Good quality pasta will have a pleasant taste and aroma, and always cook al dente.

Question 4

How long can you store Barilla pasta sauces in the fridge?

Accepted Answer

Barilla recommends storing an opened jar of sauce in the refrigerator for 3-5 days. The remaining sauce may be frozen at any time during the 3-5 days; simply transfer the sauce to a freezer safe container and it will store safely for up to 3 months.

Question 5

How should pasta be stored?

Accepted Answer

Pasta should be stored in a cool, dry place such as a cupboard or pantry.

Question 6

What does 'best if used by' mean?

Accepted Answer

This is the date on our packaging that Barilla recommends the product be consumed by. Past this date, Barilla cannot guarantee the product's freshness.

Question 7

What is durum wheat and why is it used to make Barilla pasta?

Accepted Answer

Durum wheat is a hard wheat that when milled properly produces high quality semolina. It is high quality because semolina has proteins in it that contain elevated quantities of gluten. These attributes, along with the compact structure of semolina, enable Barilla pasta to maintain its cooking consistency, delicious flavour, and al dente texture.
Barilla is the largest purchaser of durum wheat in the world. It uses more than 1,400,000 tonnes of durum wheat to produce its pasta. In order to guarantee the same quality, taste and safety of Barilla pasta around the world, it is not possible to use a single variety of wheat, which is a natural product and subject to changes, sometimes significant, from one season to another. It is necessary to blend the wheat in order to always provide the same level of protein to give pasta the taste and 'al dente' texture that characterizes Barilla pasta all over the world.

Question 8

What is the shelf life of Barilla pasta?

Accepted Answer

The shelf life on our products vary. For the very best quality and taste, Barilla recommends using our pasta by the 'best if used by' date found on our packaging.

Question 9

Where are Barilla pasta sauces made?

Accepted Answer

http://www.barillagroup.com/our-know-how

Question 10

Where is Barilla pasta and pasta sauces made?

Accepted Answer

Barilla Australia imports the majority of it's pasta and pasta sauces directly from its Italian factories. A small number of pasta variants are imported from the United States (for example the Gluten Free range) when English packaging has been a priority. Barilla pasta is made globally to the same specifications, which guarantees the same quality irrespective of where the product is made.

Question 11

Is Barilla a publicly held company?

Accepted Answer

Barilla is privately owned by the Barilla family. The fourth generation of the Barilla family is as committed to producing quality and innovative products today as its great-great grandfather was over 145 years ago.

Question 12

What is Barilla's positioning 'Good for You, Good for the Planet'?

Accepted Answer

For us, 'Good for Your, Good for the Planet' means safeguarding the wellbeing of people and the planet in everything we do all along our production chain.
It also means promoting open and transparent working relationships in the communities we are part of.
For more information about 'Good for You, Good for the Planet' and the projects related to this, please visit http://www.barillagroup.com/double-pyramid-our-daily-work

Question 13

Where is Barilla Corporate Headquarters located?

Accepted Answer

Barilla is an Italian company with its headquarters in Parma, where it was founded in 1877.
The history of the company is the history of the Barilla family, at the head of the Group for four generations, today with the brothers Guido, Luca and Paolo.
The main headquarters of the Barilla Group is in Parma, Italy, at the following address:
via Mantova, 166 43122 Parma, Italy
Tel. +39 0521 2621

Question 14

How do I cook pasta perfectly?

Accepted Answer

Cooking times will vary between difference pasta shapes, so be sure to read the instructions on each box before you start cooking. Follow these simple guidelines below and you'll be well on your way to cooking pasta perfectly.

Fill a large saucepan with water and place over high heat. Be sure to use a big enough saucepan to allow the pasta plenty of room to cook properly. Also allow plenty of water - we recommend 1 litre for every 100g of pasta.
When the water begins to boil, add salt. We recommend 7g per litre of water. After the salt has dissolved and the water is really boiling, add pasta to the water and stir frequently the first two minutes, then occasionally until the end of the cooking process. Follow the cooking time outlined on the box. Before draining the pasta, taste it to see if it is cooked to your liking.
Finish cooking your pasta in the pan with the sauce, so the pasta continues to absorb all the flavour of the sauce as it finishes cooking.

If the pasta is “al dente,” you should feel a slight resistance when you bite into it. There should also be a thin white vein at the centre. If you prefer your pasta a little softer then continue to boil for an additional 1-2 minutes.

Question 15

Should I add salt or oil to the pasta water?

Accepted Answer

Contrary to popular myth, adding oil into the water does not stop pasta sticking together. It will only make the pasta slippery which means your delicious sauce will not stick.

Instead, add salt to the pasta water when it comes to the boil and before you add the pasta. The salt will be absorbed by the pasta as it cooks, enhancing the delicious flavour of the pasta.

Question 16

Should pasta be rinsed?

Accepted Answer

Pasta should not be rinsed after cooking. This method was utilized to rinse excess starch off the pasta. When poor-quality wheat is used, the pasta releases too much starch and sticks together. Because Barilla pasta is made with high-quality durum wheat, the natural starches released from our pasta complement the pasta meal. These starches allow the sauce to adhere to the pasta better.

Question 17

What is the correct quantity of pasta for an adult and for a child?

Accepted Answer

Based on advice from dietary experts, the correct quantity of pasta for an adult is around 85 grams. It is more difficult to define the correct quantity for children, but on average for a child of 5 - 10 years of age, it should be around 50-60 grams.

Question 18

Why is cooking pasta al dente so important?

Accepted Answer

Pasta provides steady energy. Cooking pasta perfectly ‘al dente’ (still slightly firm) allows you to reap the full benefits of pasta’s already strong ability to increase satiety, delaying hunger pangs and providing fuel for working muscles long after meals. Due to the special protein structure of traditional pasta dough, pasta has a low to medium glycemic index (GI) value depending on the cut, which means that the body digests it more slowly than most other carbohydrates. That’s true for pasta that’s made from either soft or hard wheat. To keep the GI value low, cook your pasta to ‘al dente.’

Question 19

Are Barilla pasta sauces gluten free?

Accepted Answer

Barilla's range of pasta sauces are all gluten free. Please refer to the individual product page or product label for final confirmation.

Question 20

Is pasta fattening?

Accepted Answer

Pasta alone will not make you fat. Calorie intake in excess of the body's energy needs can be stored as excess fat. Pasta is a good complex carbohydrate food. Watch the portion size and skip the heavy cream or butter based sauces to trim back the calorie content of the meal and choose nutrient rich pasta 'partners' that are high in fibre or protein and low in unhealthy fats, such as fresh herbs, vegetables, beans, and lean poultry.

Question 21

Is pasta healthy?

Accepted Answer

The Mediterranean style of eating is celebrated as one of the healthiest diets in the world. Pasta is a cornerstone of this diet, and in fact it is eaten regularly in Italy. Pasta is not only an affordable, healthy family meal choice, but also provides a delicious culinary vehicle in which to incorporate more vegetables, legumes, fish, meats and other healthy foods into your eating plan. Pasta can provide many of the key nutrients your body needs as part of a balanced diet.
The nutritional benefits of pasta are:

SUSTAINED ENERGY: Pasta is an excellent source of complex carbohydrates, which provide a slow release of energy to sustain you throughout the day.
LOW SODIUM & CHOLESTEROL-FREE: Pasta is very low in sodium and can provide important nutrients including iron and several B vitamins. Whole wheat pasta can provide up to 25% of daily fibre requirements in every one cup portion.
LOW GI: Pasta has a low Glycaemic Index (GI) so it does not cause blood glucose levels to rise quickly. Blood glucose is sometimes referred to as blood 'sugar'.

Question 22

Couldn’t you pick an Italian athlete to be associated with Barilla?

Accepted Answer

Roger Federer is a world famous athlete (including Italy) and one of the greatest sports personalities ever, loved by everyone at all latitudes.
We’ve often partnered - and still partner – with Italian athletes and clubs as ambassadors (Alberto Tomba, Alex Zanardi, A.S. Roma, the Italian Olympic Team in Rio 2016, etc.). We are collaborating with BebeVio, with the Italian national basketball teams, etc.

Question 23

How did you convince him to work with you?

Accepted Answer

Roger already knew our products well. He told us he had always seen them at home since he was a child.We simply told him something more about us, about the way our Company does business, about our definition of good food…

Question 24

How long will the agreement last?

Accepted Answer

It’s a long-term partnership.

Question 25

How much is the agreement worth?

Accepted Answer

We cannot comment on this. We can say that it is a relationship and not a transaction.

Question 26

What about the current campaigns? Will Federer replace Favino?

Accepted Answer

Federer’s campaign will replace the current ones in certain countries, except for Germany and the US, where the current campaigns will remain and be aired together with his.

Question 27

Why did you choose to make a commercial with Federer and Oldani?

Accepted Answer

They are both talents in their respective fields, sharing many traits: talent, discipline, commitment and most of all the passion for excellence of simple things. Federer loves Italian pasta, an important part of his diet since he was a kid. Oldani has always promoted what he has defined “Cucina Pop” (“Pop Cuisine”), i.e. a simple daily cuisine that becomes extraordinary if prepared with technique and knowledge. An impromptu meeting that promises plenty of surprises.

Question 28

Why is Barilla engaging with sports champions?

Accepted Answer

Barilla has always had great international sports champion amongst its testimonials. In sport, what we love more than the athletic gesture is the human aspect, i.e. passion, tenacity, commitment, resilience, and these are all values that we have always tried to put in our way of doing business and making products.

Question 29

Why Roger Federer?

Accepted Answer

Roger is a number one by definition, like Barilla (the world’s n. 1 pasta brand). He is number one in sports, and he embodies important values like reliability, constant commitment, respect and passion.
Roger is a Master, a person who understands the importance of simplicity, sincerity, commitment and passion as the only way to continue improving, to continue being an example year after year, a guide and reference model. Not only as a champion, but also as a person.
These values are dear to us and we believe this is a perfect partnership to convey this message at a global level. A clear and simple message that has a huge impact.
His values and charisma are a great support to take Barilla further in its mission to help people eat better and find the recipe for good living.

Question 30

Will Barilla be just another “logo” on Federer’s clothing on the tennis court?

Accepted Answer

The Barilla brand will not be visible on Roger Federer’s clothing. We prefer dealing with Roger as a person and not as a tennis champion.

Question 31

Will Masters of Pasta be the new Barilla catchphrase? Why did you choose this?

Accepted Answer

For the first time Barilla chose a single global catchphrase for all the countries it works in. A catchphrase that is a pun around Barilla’s identity on one side and Roger Federer’s on the other. Barilla as a synonym for pasta worldwide, Roger as the master by definition in the world of tennis and sports. The noun is plural to indicate that with Barilla anyone, in an inclusive and widespread way, can become a master in his/her kitchen.

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