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Barilla is an Italian company with its headquarters in Parma, where it was founded in 1877.
The history of the company is the history of the Barilla family, at the head of the Group for four generations, today with the brothers Guido, Luca and Paolo.
The main headquarters of the Barilla Group is in Parma, Italy, at the following address:
via Mantova, 166 43122 Parma, Italy
Tel. +39 0521 2621

Barilla is privately owned by the Barilla family. The fourth generation of the Barilla family is as committed to producing quality and innovative products today as their great-great grandfather was 140 years ago.

F or us, 'Good for Your, Good for the Planet' means safeguarding the wellbeing of people and the planet in everything we do all along our production chain.
It also means promoting open and transparent working relationships in the communities we are part of.
For more information about 'Good for You, Good for the Planet' and the projects related to this, please visit http://www.barillagroup.com/double-pyramid-our-daily-work

Cooking times will vary between difference pasta shapes, so be sure to read the instructions on each box before you start cooking. Follow these simple guidelines below and you'll be well on your way to cooking pasta perfectly.

1. Fill a large saucepan with water and place over high heat. Be sure to use a big enough saucepan to allow the pasta plenty of room to cook properly. Also allow plenty of water - we recommend 1 litre for every 100g of pasta.
2. When the water begins to boil, add salt. We recommend 7g per litre of water. After the salt has dissolved and the water is really boiling, add pasta to the water and stir frequently the first two minutes, then occasionally until the end of the cooking process. Follow the cooking time outlined on the box. Before draining the pasta, taste it to see if it is cooked to your liking.
3. Finish cooking your pasta in the pan with the sauce, so the pasta continues to absorb all the flavour of the sauce as it finishes cooking.

If the pasta is “al dente,” you should feel a slight resistance when you bite into it. There should also be a thin white vein at the centre. If you prefer your pasta a little softer then continue to boil for an additional 1-2 minutes.

Based on advice from dietary experts, the correct quantity of pasta for an adult is around 85 grams. It is more difficult to define the correct quantity for children, but on average for a child of 5 - 10 years of age, it should be around 50-60 grams.

Contrary to popular myth, adding oil into the water does not stop pasta sticking together. It will only make the pasta slippery which means your delicious sauce will not stick.

Instead, add salt to the pasta water when it comes to the boil and before you add the pasta. The salt will be absorbed by the pasta as it cooks, enhancing the delicious flavour of the pasta.

Pasta provides steady energy. Cooking pasta perfectly ‘al dente’ (still slightly firm) allows you to reap the full benefits of pasta’s already strong ability to increase satiety, delaying hunger pangs and providing fuel for working muscles long after meals. Due to the special protein structure of traditional pasta dough, pasta has a low to medium glycemic index (GI) value depending on the cut, which means that the body digests it more slowly than most other carbohydrates. That’s true for pasta that’s made from either soft or hard wheat. To keep the GI value low, cook your pasta to ‘al dente.’

Pasta should not be rinsed after cooking. This method was utilized to rinse excess starch off the pasta. When poor-quality wheat is used, the pasta releases too much starch and sticks together. Because Barilla pasta is made with high-quality durum wheat, the natural starches released from our pasta complement the pasta meal. These starches allow the sauce to adhere to the pasta better.

The Mediterranean style of eating is celebrated as one of the healthiest diets in the world. Pasta is a cornerstone of this diet, and in fact it is eaten regularly in Italy. Pasta is not only an affordable, healthy family meal choice, but also provides a delicious culinary vehicle in which to incorporate more vegetables, legumes, fish, meats and other healthy foods into your eating plan. Pasta can provide many of the key nutrients your body needs as part of a balanced diet.

The nutritional benefits of pasta are:

• SUSTAINED ENERGY: Pasta is an excellent source of complex carbohydrates, which provide a slow release of energy to sustain you throughout the day.
• LOW SODIUM & CHOLESTEROL-FREE: Pasta is very low in sodium and can provide important nutrients including iron and several B vitamins. Whole wheat pasta can provide up to 25% of daily fibre requirements in every one cup portion.
• LOW GI: Pasta has a low Glycaemic Index (GI) so it does not cause blood glucose levels to rise quickly. Blood glucose is sometimes referred to as blood 'sugar'.

Pasta alone will not make you fat. Calorie intake in excess of the body's energy needs can be stored as excess fat. Pasta is a good complex carbohydrate food. Watch the portion size and skip the heavy cream or butter based sauces to trim back the calorie content of the meal and choose nutrient rich pasta 'partners' that are high in fibre or protein and low in unhealthy fats, such as fresh herbs, vegetables, beans, and lean poultry.

Barilla's range of pasta sauces are all gluten free. Please refer to the individual product page or product label for final confirmation.

Roger is a number one by definition, like Barilla (the world’s n. 1 pasta brand). He is number one in sports, and he embodies important values like reliability, constant commitment, respect and passion.
Roger is a Master, a person who understands the importance of simplicity, sincerity, commitment and passion as the only way to continue improving, to continue being an example year after year, a guide and reference model. Not only as a champion, but also as a person.
These values are dear to us and we believe this is a perfect partnership to convey this message at a global level. A clear and simple message that has a huge impact.
His values and charisma are a great support to take Barilla further in its mission to help people eat better and find the recipe for good living.

R oger already knew our products well. He told us he had always seen them at home since he was a child.We simply told him something more about us, about the way our Company does business, about our definition of good food…

It’s a long-term partnership.

We cannot comment on this. We can say that it is a relationship and not a transaction.

Federer will be our Brand ambassador in the world to promote Barilla pasta and sauces.

T he Barilla brand will not be visible on Roger Federer’s clothing. We prefer dealing with Roger as a person and not as a tennis champion.

Federer’s campaign will replace the current ones in certain countries, except for Germany and the US, where the current campaigns will remain and be aired together with his.

Roger Federer is a world famous athlete (including Italy) and one of the greatest sports personalities ever, loved by everyone at all latitudes.
We’ve often partnered - and still partner – with Italian athletes and clubs as ambassadors (Alberto Tomba, Alex Zanardi, A.S. Roma, the Italian Olympic Team in Rio 2016, etc.). We are collaborating with BebeVio, with the Italian national basketball teams, etc.

Barilla has always had great international sports champion amongst its testimonials. In sport, what we love more than the athletic gesture is the human aspect, i.e. passion, tenacity, commitment, resilience, and these are all values that we have always tried to put in our way of doing business and making products.

They are both talents in their respective fields, sharing many traits: talent, discipline, commitment and most of all the passion for excellence of simple things. Federer loves Italian pasta, an important part of his diet since he was a kid. Oldani has always promoted what he has defined “Cucina Pop” (“Pop Cuisine”), i.e. a simple daily cuisine that becomes extraordinary if prepared with technique and knowledge. An impromptu meeting that promises plenty of surprises.

For the first time Barilla chose a single global catchphrase for all the countries it works in. A catchphrase that is a pun around Barilla’s identity on one side and Roger Federer’s on the other. Barilla as a synonym for pasta worldwide, Roger as the master by definition in the world of tennis and sports. The noun is plural to indicate that with Barilla anyone, in an inclusive and widespread way, can become a master in his/her kitchen.