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Latest campaigns
Al Bronzo
Our very own Lavorazione Grezza bronze-cut method of forming the dough gives Al Bronzo a rough & textured surface, so it can perfectly hold any sauce. The result? Supreme deliciousness in every bite.
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Roger Federer: The Promise
Barilla presents the match of a lifetime. Zizou gets to play a tennis match with his hero, Roger Federer, and enjoy a plate of delicious Barilla pasta.
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Pasta Love
Love is about sharing moments, no matter how big or small they may seem. Barilla created a special pasta cut dedicated to love in all its purest forms.
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Passive cooking
Passive Cooking is an alternative way of cooking pasta that reduces CO₂e emissions by up to 80%* in comparison with the traditional method.
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