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Roger is a number one by definition, like Barilla (the world’s n. 1 pasta brand). He is number one in sports, and he embodies important values like reliability, constant commitment, respect and passion.
Roger is a Master, a person who understands the importance of simplicity, sincerity, commitment and passion as the only way to continue improving, to continue being an example year after year, a guide and reference model. Not only as a champion, but also as a person.
These values are dear to us and we believe this is a perfect partnership to convey this message at a global level. A clear and simple message that has a huge impact.
His values and charisma are a great support to take Barilla further in its mission to help people eat better and find the recipe for good living.

Roger already knew our products well. He told us he had always seen them at home since he was a child. We simply told him something more about us, about the way our Company does business, about our definition of good food…

It’s a long-term partnership.

We cannot comment on this. We can say that it is a relationship and not a transaction.

Federer will be our Brand ambassador in the world to promote Barilla pasta and sauces.

The Barilla brand will not be visible on Roger Federer’s clothing. We prefer dealing with Roger as a person and not as a tennis champion.

Federer’s campaign will replace the current ones in certain countries, except for Germany and the US, where the current campaigns will remain and be aired together with his.

Roger Federer is a world famous athlete (including Italy) and one of the greatest sports personalities ever, loved by everyone at all latitudes.
We’ve often partnered - and still partner – with Italian athletes and clubs as ambassadors (Alberto Tomba, Alex Zanardi, A.S. Roma, the Italian Olympic Team in Rio 2016, etc.). We are collaborating with BebeVio, with the Italian national basketball teams, etc.

Barilla has always had great international sports champion amongst its testimonials. In sport, what we love more than the athletic gesture is the human aspect, i.e. passion, tenacity, commitment, resilience, and these are all values that we have always tried to put in our way of doing business and making products.

They are both talents in their respective fields, sharing many traits: talent, discipline, commitment and most of all the passion for excellence of simple things. Federer loves Italian pasta, an important part of his diet since he was a kid. Oldani has always promoted what he has defined “Cucina Pop” (“Pop Cuisine”), i.e. a simple daily cuisine that becomes extraordinary if prepared with technique and knowledge. An impromptu meeting that promises plenty of surprises.

For the first time Barilla chose a single global catchphrase for all the countries it works in. A catchphrase that is a pun around Barilla’s identity on one side and Roger Federer’s on the other. Barilla as a synonym for pasta worldwide, Roger as the master by definition in the world of tennis and sports. The noun is plural to indicate that with Barilla anyone, in an inclusive and widespread way, can become a master in his/her kitchen.

Yes, you must register to enter the prize draw. You’ll need to provide your first name, last name and email address, and confirm that you are over 18. We’ll send you a one-time passcode (OTP) to verify your email address.

You can register on the promotion website by completing the required fields and verifying your email address using the OTP code sent to you.

Click on “Forgot Password”, enter the email address used during registration, and follow the instructions to reset your password.

Yes, you can log in using your existing Barilla account details.

Once logged in, you can manage your personal information by navigating to “Edit Profile” in the top menu of your personal area.

After logging in, go to your profile page where you can delete your account and unsubscribe from Barilla communications. Please note: if you have won a prize, your data cannot be deleted until fulfilment is complete.

You can enter from 9 April 2026 at 9:00am to 26 May 2026 at 6:00pm (UK time).

1. Visit the promotion page: https://promo-f1.barilla.com/en-gb/chance-to-win-f1
2. Register or log in.
3. Upload a photo of your receipt.
4. Check the details and select the store and product purchased.
5. Accept the Terms and Conditions and submit your entry.

You can purchase any Barilla pasta product listed in the Terms and Conditions from participating retailers, in-store or online (excluding Amazon).

You must purchase at least one Barilla pasta product to enter.

No. Each receipt can only be used once, even if more than one promotional product appears on the same receipt.

Yes. Please keep your original receipt until 28 July 2026, as it may be required for verification.

Your receipt must clearly show the product name, store name, date and time of purchase, receipt number and total amount. Both in-store and online receipts are accepted (excluding Amazon).

A valid receipt clearly shows the purchased Barilla product. If the product name is unclear or incomplete, the receipt may not be accepted.

No, you must be 18 or over to enter.

Yes. The details you provide when claiming your prize must match your registered account details.

Up to five (5) entries per person per day.

There are 6 prizes available. Each prize includes a pair of tickets to the Formula 1® British Grand Prix 2026 at Silverstone (Sunday 5 July), with access to Copse A.

Each prize is worth £579 (including VAT).

Prizes of the same type cannot be cumulative. Each consumer can win one prize only.

Winners will be selected through a final prize draw held by 28 May 2026.

A redraw will take place by 28 May 2026 for any unclaimed or invalid prizes.

You’ll receive a confirmation email if you’ve won.

You must claim your prize within 14 days of receiving your winning email by completing the form in your personal area.

Prizes will be delivered by email (electronic tickets) by Winning after the validation process is complete.

For any questions or issues, you may contact Barilla team through the contact form on Barilla website. You will receive an answer by 48 hours.