Latest campaigns
Pasta love
Love is about sharing moments, no matter how big or small they may seem. Barilla created a special pasta cut dedicated to love in all its purest forms.
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Passive Cooking
Passive Cooking is an alternative way of cooking pasta that reduces CO₂e emissions by up to 80%* in comparison with the traditional method.
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Federer The Promise
Barilla presents the match of a lifetime. Zizou gets to play a tennis match with his hero, Roger Federer, and enjoy a plate of delicious Barilla pasta.
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Barilla x Secret Escape UK
Discover the foodie trails of Italy with Barilla and Secret escape UK, a special collaboration for an authentic Italian experience.
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Mikaela Shiffrin’s Hstoric 87th World Cup Skiing Victory
Barilla has surprised Mikaela Shiffrin and her fans with the launch of a limited edition pack auctioned and sold for charity to celebrate Shiffrin’s historic 87th World Cup skiing victory.
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Barilla x Tabasco
Greatness starts with a great recipe with Barilla Pasta & Tabasco Sauce: few and simple ingredients rich of flavor which will make your spaghetti sing!
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London Barcode 2022
Barcode is a trade fair that represents an opportunity for UK and international companies to activate their brands, make their products known or launch a new range in front of major commercial customers.
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Pub in the park
In July 2022 Barilla has taken part to the big event Pub In the Park in Marlow for sharing an intensely Italian experience with Tom Kerridge & Friends: a weekend made of sunshine, music and pasta - the best combo!
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