Latest campaigns
Pasta love
Love is about sharing moments, no matter how big or small they may seem. Barilla created a special pasta cut dedicated to love in all its purest forms.

Passive Cooking
Passive Cooking is an alternative way of cooking pasta that reduces CO₂e emissions by up to 80%* in comparison with the traditional method.

Federer The Promise
Barilla presents the match of a lifetime. Zizou gets to play a tennis match with his hero, Roger Federer, and enjoy a plate of delicious Barilla pasta.

Barilla x Secret Escape UK
Discover the foodie trails of Italy with Barilla and Secret escape UK, a special collaboration for an authentic Italian experience.

Mikaela Shiffrin’s Hstoric 87th World Cup Skiing Victory
Barilla has surprised Mikaela Shiffrin and her fans with the launch of a limited edition pack auctioned and sold for charity to celebrate Shiffrin’s historic 87th World Cup skiing victory.

Barilla x Tabasco
Greatness starts with a great recipe with Barilla Pasta & Tabasco Sauce: few and simple ingredients rich of flavor which will make your spaghetti sing!

London Barcode 2022
Barcode is a trade fair that represents an opportunity for UK and international companies to activate their brands, make their products known or launch a new range in front of major commercial customers.

Pub in the park
In July 2022 Barilla has taken part to the big event Pub In the Park in Marlow for sharing an intensely Italian experience with Tom Kerridge & Friends: a weekend made of sunshine, music and pasta - the best combo!
