Share
Print

Masters of Pasta

  1. Barilla Masters of Pasta is the new campaign starring Roger Federer and chef Davide Oldani. They are both “Masters”, in sport and cooking, just like Barilla has been a Master in pasta making for over 140 years. Roger perfectly represents Barilla’s three-S revolution: simplicity, sincerity and spontaneity, and embodies the true essence of sportsmanship: he is one who, regardless of numerous victories and successes, never ceases to get engaged or to improve himself. We have convinced Roger with our pasta and invited him to cook for us.

  1. Roger Federer and Davide Oldani: Masters of Pasta

    Roger embodies the true essence of sportsmanship, never ceasing to get engaged and to improve himself despite his victories and successes. Davide Oldani is the owner of a one Michelin star restaurant and the inventor of “Pop Food”, a cooking based on simplicity and lowly ingredients.

  2. Great Simplicity

    Roger Federer has proven to be a champion, not only on the tennis court, but also in the kitchen. In the new Barilla spot, indeed, he gets involved by preparing a spaghetti, tomato and mint dish under the watchful eye of Davide Oldani that, in the end, seems quite pleased.

The great simplicity powered by Davide Oldani

This site uses cookies to send you advertising and services in line with your preferences. By closing this banner, scrolling through this page or clicking on any of its elements will allow us to use cookies. To hide this message click the "accept" button. If you want to know more or deny the consent to all or some cookies, click here.