Barilla's Roots
Discover the heart of our company by browsing through
the Barilla Historical Archive. Learn how each piace of
communication we've created over the years, has been
an ode to our future.
148 years of our life
Over 60,000 cataloged documents of which roughly 38,000 are digitalized, showing the history, the economic activity, and the communication and advertising strategy of Barilla's iconic brands. The graphics and advertising selection includes 150 posters from the 1920s to date, promotional items and more than 2,700 TV and cinema commercials.
The Creative Minds Behind Barilla’s Iconic Commercials
Barilla has been a pioneer in the field of communication, thanks to collaborations with great film directors including Federico Fellini, Wim Wenders, David Lynch, Giuseppe Tornatore and Gabriele Salvatores
